Where the evidence lives
Use account reviews, on-time delivery and quality data, and the complaints your account managers already hear. B2B customers rarely fill in surveys.
Twofold Index for Manufacturing & B2B
The brand perception gap in manufacturing and B2B.
B2B customers rarely fill in surveys, so the evidence lives in account reviews, delivery data and the complaints account managers already hear. Delivery is where the brand is proved: the quote, the date, the response to a problem.
Begin the manufacturing & B2B diagnostic Free during beta · About five minutes · Plan tailored to manufacturing & B2B
What the gap looks like here
A few key accounts carry most of the revenue, so read the gap by account rather than by company. Sales and operations often tell different brand stories.
Who has to be in the room
Sales, operations and service need to describe the same promise. Delivery is where the brand is proved.
Where the brand is proved
Anchor this step on the quote, the delivery date and the response to a problem. Those are the moments B2B customers judge.
How to read the gap
Read the gap by key account. A few relationships often carry most of the revenue.
Try it
A live sample report, set to manufacturing & B2B.
Drag the Customer and Team markers or tap the bars. The plan below is already tailored to manufacturing & B2B; add your company size to tailor it further.
Sample report · Live
Customer-led
Customers rate the brand 21 points higher than your team does.Where customers and your team sit
Drag the Customer and Team markers, or tap any bar below, and watch the reading rewrite itself.
0100
Customer 71
Team 50
Customer (NPS) +42 → 71 on the 0–100 scaleTeam perception 50/100The gap 21 points, customer-led
Your five team attributes, weakest first
Dashed line marks the customer level: 7.1 out of 10. Team perception is the average of the five bars.
Tailor the plan to your company
Owners, time estimates and examples change with company size and industry. The four steps and their order follow your reading.
Company size
Industry
Your 30-day plan (first two of four steps), for a manufacturing & B2B company
Start with managers, not morale
Bring each manager the customer evidence (reviews, NPS comments, recent wins) and one prompt: where are we already strong, and how do we repeat it on purpose?
In manufacturing & B2B: Use account reviews, on-time delivery and quality data, and the complaints your account managers already hear. B2B customers rarely fill in surveys.
You'll know it worked when: every manager can name one customer win the team under-recognized.
Why it works: Gallup attributes about 70% of the variance in team engagement to the manager. When belief lags behind customer reality, the manager is the fastest route to closing it.
Align the team around internal consistency
Ask each person, unprompted, what the brand promises customers. Compare the answers and agree one plain-language sentence.
In manufacturing & B2B: Sales, operations and service need to describe the same promise. Delivery is where the brand is proved.
You'll know it worked when: five people give a recognizably similar answer when asked cold.
Why it works: Gallup’s first engagement question is whether people know what is expected of them. A brand promise everyone can repeat is the customer-facing version of that clarity.
The research behind this reading: Gallup’s recent global workplace research finds only about one in five employees engaged at work, and identifies managers as the biggest lever on that number. Source: Gallup, State of the Global Workplace.
- Your customer and team scores on one ruler, with the gap shaded
- Which direction the gap runs and what it typically means
- Your five team attributes ranked, with the weakest flagged
- A 30-day plan with owners, time estimates, and success signals, tailored to your company size and industry
- The research behind your result
Start my diagnostic from this sample Free during beta · About five minutes · Your sample settings carry over
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